Causes, prevalence, epidemiology, new science and challenges to its management
Modes of action for malodour management e.g. chemical and mechanical
New in vitro and in vivo screening models, methodologies and tools for new technology evaluation
The application of these new malodour scientific learnings are applied to the design of a new product for the effective management of malodour i.e. a gel-to-foam dentifrice which removes more bacteria associated with malodour, and removes a greater amount of oral debris during brushing in comparison to a commercially-available control dentifrice.