Oral Health Care Marketing Segmentation and Position of Dental Clinics

Objectives: The objectives of the study is implemented that sociologists notion of a role lends to our construction of healthcare capability positions, a theoretical basis and represents a compelling approach to measuring clusters of Kaohsiung dental clinics. Methods: First, Collecting oral healthcare data and interviewing specialists were used in the first place. Secondary, several indexes were compiled and transformed into their respective revealed patent advantage (RPA) values. Third, the multidimensional scaling (MDS) method was strategic group it belongs. Finally, the strategic groups healthcare virtues and characteristics were analyzed and discussed. Results: Six clinics agreed to take part in the study. Three strategic groups were classified in this study. There are service strategic group, niche strategic group and generalized strategic group. The service strategic group can cooperative other commitments (hospitals, specialists and dental schools), strengthen the service level, improve smoothly the movement line, and hire the management persons. The niche strategic group can increases the equipments, recruits dentists, and extent. The generalized strategic group can reduces the staff moving and invest the equipments to keep their patients. Conclusions: These data can supply the clinics to develop their capability and characters. They can cooperate with other groups and share with the resources. And the patients can get more caring and service.